Founded ten years ago by Argentina-born botanist Julian Bedel, Fueguia has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity and sustainability. In truly artisanal tradition, Fueguia is vertically integrated and responsible for every step of the manufacturing process, from the meticulous search for the botanical ingredients, the production of essences & extracts and
the creation of final products in the company’s own laboratory in Milan, Italy.

Originally sourcing its inspiration from the virgin territories of Patagonia, Julian Bedel uses the most precious and rare natural materials, often handled for the first time in perfumery and applying innovative techniques, to create exclusive olfactory symphonies.

Fueguia’s monobrand boutiques, currently located in Milan, New York, Tokyo, London, Dubai, Buenos Aires and Jose Ignacio (Uruguay), are unique places designed to accompany customers on a journey of sensory discovery.