The Inula Group’s history begins in 1986 with the founding of the HerbalGem laboratory, experts in gemmotherapy. In 1991, the Group became a key international player in the growth of the medicinal plant market, with the development of the scientific and medical aromatherapy laboratory Pranarôm.

With over 30 years of experience and the arrival of a third brand, Biofloral, founded in 1999, the Inula Group specializes in the most promising sub-segments of natural therapies, such as Aromatherapy, Gemmotherapy and Bach flowers.

Driven by the strength of its recognized scientific positioning and the quality of its products, the Group has experienced exceptional growth over the past 15 years and is now active in more than 25 countries, with leading positions in France, Belgium, Spain, Italy and USA.